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Solution

For CTV channel owners and publishers

Sell direct advertising with control over the campaign, the ad break and the reporting—without building an ad-serving system yourself.

Your inventory, your deals

Keep the relationship between your channel and advertiser direct.

CTVBreak is built for the ads you have actually sold. It does not turn your channel into an open marketplace.

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Direct campaignsTraffic campaigns that your commercial team has sold directly to an advertiser.
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Predictable operationsSet a schedule, manage pacing and keep ad pods organized.
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Visibility for teamsSales, ad ops and channel teams can see delivery without relying on manual reconciliation.
Direct deal

Advertiser · €18k

Start01 Oct30 days
Booked850kimpressions
PacingHealthy76%
What you control

From sold deal to delivered impression.

1

1. Sell

Your team agrees the deal, dates, creative and commercial terms with the advertiser.

2

2. Traffic

Add the campaign and video, define targeting and decide where the campaign can run.

3

3. Serve

CTVBreak makes the campaign available inside eligible ad breaks and pods.

4

4. Measure

Watch delivery in real time and reconcile performance with the sold campaign.

5

5. Optimize

Adjust pacing, targeting or eligibility while the campaign is live.

6

6. Repeat

Reuse a proven workflow for your next advertiser and channel.

Channel owner perspective

You do not need an ad-tech department to sell CTV.

CTVBreak is intentionally focused on the operational jobs that matter when you have direct advertisers and a growing amount of streaming inventory.

Explore the platform
A simpler CTV ad server

You sold the deal. CTVBreak runs the break.

A focused ad server for direct advertising relationships - not an exchange, not programmatic infrastructure, and not more complexity than you need.

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