Platform

CTV ad server features that fit the way direct deals work

Manage campaigns, pacing, targeting, ad pods, reporting and QA without needing to become a VAST expert.

T

Trafficking

Organize advertisers, campaigns and video creatives. Control dates, priorities and delivery rules.

P

Pacing

Monitor delivery against campaign goals and adjust pacing before a campaign falls behind.

S

Targeting

Target by the signals that make sense for your channel and deal, with straightforward controls.

R

Real-time reporting

Watch impressions, delivery, completion and campaign activity while the campaign is running.

Q

Quality assurance

Validate creative, campaign setup and delivery conditions before viewers see the ad.

A

Ad pods

Plan multi-slot breaks and manage the order and mix of direct-sold ads.

Live campaign view

See what is happening now.

Real-time reporting gives sales and operations teams a shared view of delivery. No need to wait for yesterday's export to find out whether today's campaign is pacing.

CampaignAutoCo / Q3On pace
Impressions2,184,430+4.2%
Completed views1,984,11290.8%
Ad requests2,306,90195%
Today

Delivery pace

76%

of today's expected delivery

18active campaigns
42creative assets
6channels
Ad pods

Treat the break as a product.

CTVBreak lets you manage what happens inside a break: how many slots you have, which campaigns are eligible, and which ad should play first.

Example: a 60-second break with four 15-second slots. CTVBreak can fill the pod with eligible direct campaigns according to your rules.
BREAK 07:4260 seconds
15s · AutoCo
15s · Travel
15s · Media
15s · Open

Eligible direct campaigns · pacing checked · QA passed

Quality assurance

Catch problems before they become a viewer problem.

A good CTV ad server does more than send a video. CTVBreak is designed to help teams verify that a campaign is ready before it enters a live break.

1

Creative checks

Keep required video and campaign details together and surface setup issues early.

2

Delivery checks

Make sure targeting, dates and pacing rules are aligned with the booked deal.

3

Operational confidence

Give sales, ad ops and channel teams a common view of what is live and what needs attention.

Platform compatibility

Built for the streaming environments you already care about.

CTVBreak is designed around the realities of connected TV delivery and can support workflows involving platforms and ecosystems such as Roku, Amazon and other streaming destinations.

RokuAmazonCTV appsFAST channelsStreaming playersVAST delivery